Eileen has established herself as a leading force in social media marketing at Hootsuite, where she manages the company's entire social media ecosystem across Instagram, Twitter, LinkedIn, Facebook, and TikTok. Her exceptional content creation skills have generated multiple viral videos receiving 600,000+ views each, earning engagement from major brands including Reddit, Duolingo, Microsoft, Zoom, and Adobe. Most notably, she launched Hootsuite's TikTok channel from zero to 20,000+ followers in just one year, achieving an impressive 8% average engagement rate and 72% viewership benchmark.

Her strategic influencer partnerships have yielded extraordinary results, including collaborations with Emily Zugay (3.6M followers) that generated 1.1M views and 83,000+ likes, and campaign work with Brian Esperon (2.4M followers) for SXSW that achieved 1.5M views on TikTok and 2.5M views under the campaign hashtag. Beyond content creation, Eileen leads high-impact webinars including "Should My Business Be on TikTok" with 5,000+ attendees and monthly Social Media Bootcamp courses, while leveraging advanced analytics from Hootsuite and Google Analytics to drive data-informed strategies. Her unique expertise in both B2B and B2C social media marketing, combined with her proven track record of viral content creation and influencer relationship management, makes her an exceptional mentor for aspiring digital marketers and content creators.